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KL
District |
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| Kirkland
Lake District
General Demographic
Data |
| Total Population 1 |
15,008 |
| Median Age |
43 |
| % of Population Ages 15 and Over |
83.28% |
| Income and Earnings
|
| All Persons with Earnings |
6,585 |
| Average Earnings (worked full year,
full time) |
$39,035.60
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| Median Family Income (all census families)
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$50,921.40
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| 1 This information pertains
only to the main communities in the catchment area:
Kirkland Lake; Larder Lake; Township of McGarry, Matachewan,
Black River Matheson, and Englehart. It does not include
the unorganized areas between these communities.
Source: Statistics Canada 2001 census |
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Kirkland Lake is the main business/commercial centre
for the north Temiskaming district. We define our market draw as
the area within a one-hour drive from the downtown. This encompasses
an area spanning from Virginiatown in the east to Matachewan in
the west; and Matheson in the north to Englehart in the south. The
total population is over 15,000.
What does this mean for you? As a prospective investor,
it means that you have access to a significant, bilingual, well
educated and readily available labour force. As a retailer, it means
that you have an exciting market at your fingertips. According to
Statistics Canada, the largest cohort in the Kirkland Lake district
are young adults aged 25-44. Middle-aged persons aged 44-54 comprise
the second largest group. From a seller’s point of view, this is
very attractive because these people are the most likely to:
- Have full time employment, and enjoy the greatest potential
for future career advancement and accompanying income increase;
- Enjoy the highest rate of disposable income;
- Be propelled by family (especially children) to engage in repeat
high value purchases (such as clothing); or purchase products
to enhance their home or personal tastes, health.
- Be most aware of and interested trying new products and services
as a result of education, travel, etc.
So take a closer look at KL….There’s more than meets the eye.
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